David Shoenfeld, Second Opinion Advisors' founder, helped a leading Industry Association with a fresh approach to Membership Segmentation. WIth this new model, the conversations and communications they had with members better positioned core benefits and value-adds, exceeded expectations, and began the difficult transition from business as usual to a focus on creating "members for life" rather than focus on short-term annual renewal cycles. He remains in contact to advise the management team as the the journey they've embarked upon continues.
This versatile approach is broadly adaptable throughout the Membership, Affinity, and Loyalty marketing spectrum, and can be customized to reflect your specific situation, requirements and strategic capabilities and ambitions. The signature element is that is was designed to tackle the client's main issues and concerns.